In the years to come, this campaign will indeed be scrutinized from stem to stern, with every elusive ingredient teased out and turned over as historians, sociologists, economists and pop-culture enthusiasts search earnestly to identify the tipping point that brought this candidate from "also ran" status to history maker.
Whether one is facinated by the candidate's unprecedented ability to raise funds... more than one-half billion dollars almost equally split from both small and large donors; or is awed by his success at crossing racial and cultural lines; or is enamored of his innovative use of technology... which led to the largest grassroots movement in U.S. history, with more than 13 million active email addresses now archived in the campaign database... certainly, there will be very little disagreement among scholars that the Obama presidential campaign took place amid a perfect storm that yielded an historic outcome the likes of which we may not see again in our lives.
In the years to come...there will be a lot of hard-hitting strategic analysis over the breadth of choices made all along the campaign trail.
That's good... that's great even! That means that I can leave the heavy lifting to those guys and focus my interest on a not-so-big thing that might seem a bit insignificant in retrospect, but probably isn't. What I'm talking about is the Barack Obama campaign logo.
A campaign logo may not seem like much, but remember, this was a campaign that was fed on $10 donations, so it's been proven... the little things DO count! Immensely.
Coca-Cola knows this... Nike gets it... so does McDonalds... and I'm sure that given time, the historians will get it too.
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For information about Visual Communications courses offered through the Business and Social Sciences Division:
ARTC 1302: Digital Imaging I
ARTC 1313: Digital Publishing I
ARTC 2305: Digital Imaging II
IMED 1301: Introduction to Multimedia
IMED 1316: Web Page Design I
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